BOR 2026 - Hungarian Wine Summit starts in
00Day
00Hour
00Minute
00Second
Join our exclusive wine event in Hungary
Discover one of Central Europe’s most exciting wine destinations at the BOR - Hungarian Wine Summit 2026 edition. Connect directly with passionate winemakers and export managers through curated B2B meetings and visit some of the country’s top wineries in person. Taste exceptional wines and soak up the vibrant atmosphere of Budapest’s wine bars, culinary highlights, and cultural treasures. Wrap up your journey with authentic moments, meaningful connections, and a deeper understanding of Hungarian wine at its finest.
Key Figures
2x2-day study tours
0
masterclasses
tasting zone & B2B matchmaking
more than0
international wine professionals
nearly0
wineries
cultural & gastro programmes
Budapest Wine Festival
Programmes
Sip, Savor, Discover: The Soul of Hungarian Wine
Get ready for a one-of-a-kind wine adventure through Hungary’s most exciting wine regions. Wander through stunning vineyards, meet the winemakers who bring each bottle to life, and taste your way through the landscapes that make Hungarian wine so unforgettable. This is more than a tasting – it’s your front-row seat to the story behind the bottle.
Inside the Glass: Taste Hungary Like Never Before
Take a deep dive into Hungary’s vibrant wine scene at the Hungarian Wine Summit. Let local pros guide you through the country’s standout grape varieties and signature styles – sip by sip, story by story. Join expert-led masterclasses ranging from elegant Traditional Method sparkling wines to the legendary sweet wines of Tokaj. Take notes, ask questions, and come away with a deeper understanding of what makes Hungarian wine truly world-class.
Let the Wine Speak – You Just Listen… and Taste
Step into our Silent Tasting Zone and let Hungary’s finest wines do the talking. No distractions, no noise – just pure flavour. Over two dedicated days, discover a curated selection of Hungarian wines in a calm, focused environment designed for attentive tasting and exploration.
From Taste to Trade
After the quiet discovery, switch gears and join our B2B matchmaking sessions, designed especially for invited international buyers. Meet Hungarian winemakers face-to-face, explore potential partnerships, and build valuable, future-focused business connections. While buyers take part in the matchmaking programme, our media guests will enjoy a specially curated culture and gastronomy city tour in Budapest, offering a deeper insight into Hungary’s culinary and cultural scene.
Get in touch with us!
Interested or need any assistance?
Magyar Bormarketing Ügynökség Zrt.
1013 Budapest, Pauler utca 11. 6. emelet